According to Edelman’s Trust Barometer, 63% of buyers trust what people say about a business more than what the business says about itself.
Which is why we are thrilled to introduce Deeto's latest feature—Personal Microsites. This game-changing addition is designed to streamline your sales process and deliver a highly personalized experience to your prospects. With Personal Microsites, you can now automatically direct prospects to a tailored microsite that showcases some of your top customer references, giving them an engaging and user-friendly platform to explore testimonials relevant to their needs.
What Are Personal Microsites?
Before we hop into the nitty gritty of this feature, there’s one thing we want to make sure that you keep in mind. Demand Gen Report noted that 97% of B2B buyers feel that user-generated content, such as customer testimonials, is more credible. Now, that is quite the number, so let’s dive in.
Personal Microsites are dynamic, individualized web pages that highlight customer testimonials and references most relevant to your prospects. Imagine a prospect finishing an initial call with your SDR and immediately receiving a curated microsite featuring success stories and use cases that resonate with their unique challenges and goals. This targeted approach not only builds credibility but also accelerates the decision-making process, enhancing the overall effectiveness of your sales funnel.
How Does It Work?
Deeto’s Personal Microsites are fully automated, seamlessly integrating with your CRM to trigger their delivery at various stages of the sales process. Here’s a brief rundown of how it works:
1. CRM Integration: When a prospect reaches a specific point in your sales process—such as completing an initial call with an SDR—your CRM can trigger the sending of a personalized microsite.
2. Automatic Delivery: Deeto automatically generates and sends the microsite to the prospect, featuring tailored testimonials that address their needs.
3. Prospect Engagement Tracking: Once the microsite is delivered, Deeto tracks the prospect’s engagement, providing valuable insights into which testimonials they view and how they interact with the content.
4. Facilitating Further Interaction: Prospects can easily connect with your SDR through embedded messaging or call scheduling features, fostering a more streamlined communication process.
Getting Started
Ready to start using Personal Microsites? Here’s a quick summary of how to set it up:
- Integrate Deeto with your CRM to automate the sending of personalized microsites.
- Set up your SDR profiles in Deeto, ensuring they include a name, photo, contact details, bio, and a personal message.
- Set up a couple of different variations of the Personal Microsites to guarantee personalization and relevance.
- Configure the API to ensure the correct microsite is sent based on the prospect's segment.
Need Help?
Our team is here to support you every step of the way. If you need further assistance or encounter any issues while setting up Personal Microsites, please reach out to Deeto Customer Success at support@deeto.ai.
Enhance your prospect engagement with Deeto’s Personal Microsites—where automation meets personalization for a more effective sales process.
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