Social proof is the concept that people are more likely to trust and follow the actions of others, especially when it comes to decision making. And it's your most valuable marketing asset — adding a few reviews to your site can double your sales and increase your conversion rate by up to 270%.
These 3 companies have got the whole “social proof” thing down.
1. Faddom
Faddom does everything right. From the logo displays in the hero section to the embedded customer reviews, everything is done with purpose and style.
Placing logos of your clients/customers on a carousel is one of the fastest ways to validate your product or service. It's also one of the easiest changes you can make, and it can increase web sales by 400%.
They also do a phenomenal job of highlighting reviews from third-party sites like G2 and Capterra — something you can set up with a simple website integration.
But Faddom takes it a step further. The IT migration software vendor integrates customer quotes directly into their copy (in multiple different formats).
Plenty of companies are already doing these things. Faddom takes their social proof to the next level with Deeto's AI-powered social proof widget, which they use to dynamically display customers' testimonials across every page of their site.
When someone lands on a new page, they're met with a popup widget that showcases a relevant customer review.
They can click on the review to read the whole thing.
The site visitor can even check out the user story — a quick, digestible case study on how Faddom made such a positive impact on their business.
The best part about this is, Faddom didn’t have to spend any time collecting the feedback or building the case study. Deeto's generative AI created it for them in seconds using results, statistics, and feedback their customer submitted through the system.
The most scalable, hands-off way to do social proof. A+, Faddom.
2. Ashby
Ashby is an ATS (applicant tracking system) software that helps companies streamline their hiring process.
What we love most about their approach to social proof is how their customers' testimonials go beyond "this product is great" or "we're so happy we made the switch". They highlight specific features and benefits in their reviews.
For example:
When a customer reads this, they understand features in a real-world context, which is far more relevant.
Getting these types of responses from your customers is simple. When getting feedback from your customers, ask them questions that warrant these responses.
For example:
- What specific feature has made your life easier?
- How has our product helped you achieve [specific goal]?
Ashby also uses customers' voices to reinforce the points they're making in their blog articles.
Their argument here is that the first of three pillars of hiring excellence is "continuous improvement." So, they pulled a customer who uses Asby to exemplify that pillar and featured them in that article section.
3. Warmly
Warmly is an AI tool that aggregates hundreds of buying signals to identify warm leads. They simplify contextualized sales outreach.
On their product pages, the hero section includes a customer testimonial and an option to watch its corresponding video. Customers see proof as soon as they land on the page.
They've also embedded positive reviews from third-party review sites, social media platforms, and internal feedback via Slack directly into their website on what they call their "Wall of Love." Each link takes the reader to the respective post, so everything is 100% verifiable.
What's also great about their website is it highlights tangible results (like "282% ROI in 6 months"), linked to full-fledged case studies.
Oh, yeah. And they've got dozens of excellent case studies.
They also feature customer testimonials prominently throughout their site. And just like Ashby, they're passionate, well-written, and chock-full of use-case-oriented language.
Deeto makes it easy to collect, curate, and distribute social proof across your website. Request a demo to see how it works.
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