In Q1, you probably focused on acquiring new customers and setting the foundation for a successful year. 

You probably measure customer activation in terms of how many people successfully complete the onboarding process

Perhaps it goes without saying: the success of your customer activation hinges on the types of customers you have.

Without enough UGC, you'll never have an active, engaged community.

Word-of-mouth: your most powerful (and important) marketing asset. Also, the most difficult one to manage cohesively.

In 2024, social proof is the most valuable marketing currency.